Fake popularity and other stale strategies for self promotion

Fake popularity and other stale strategies for self promotion

There is so much pressure in the music industry to appear popular. For example, promoters don’t want to feature artists unless they have a certain number of Spotify listeners and plays. So what do new musicians and labels do? They buy plays. They buy listeners....
Making it up as we go along: The secret to stardom and success

Making it up as we go along: The secret to stardom and success

During the 3rd year of my snooty undergrad business program, I was confronted with the question of what I was going to do for a living. Originally I had visions of becoming a brand manager for Coca Cola or a consultant for KPMG because, money, but I quickly realized I...
The New Currency of Popularity

The New Currency of Popularity

One of the main shifts I’m seeing in the music industry (and beyond) is that fans are flocking to people who have a strong core message and energy. This is a big change. Before: Popularity was driven by things like radio hits, reviews, tv ads, and being associated...
The thread that ties it all together: What we really remember

The thread that ties it all together: What we really remember

I was showing my partner an old SNL video of Guido Sarducci’s 5-minute university, where for $20, he’ll give you all the education you’ll actually remember 5 years after graduating college. Economics: Supply and demand Business: Buy low, sell high Spanish: Como estas?...
Are you waiting for a book, record or film deal?

Are you waiting for a book, record or film deal?

I have had countless conversations with new authors, musicians and script writers who tell me that they are waiting on a record label, book publisher or movie producer to sign them before they release their first project. I always nod knowingly when they tell me this,...
Multiple Social Media Profiles – Yay or Nay?

Multiple Social Media Profiles – Yay or Nay?

One of the most common conversations I have with my clients is whether they should focus on keeping up a business profile and a personal profile on Facebook, Instagram, etc. If you’re wondering, the main question to ask yourself is this: Are you the product/service?...